The Australian Property Exchange (APX) Asia division brings together professionals from all sectors of property development including customers, agents, advisors, financiers, solicitors and developers. With both a customer portal and professional services portal APX Asia is a subscription based professional networking service that allows property professionals to make introductions and then sell their properties with ease.
The customer portal was the primary focus of the design development in order to establish a brand presence before launching the professional portal shortly thereafter. With the initial launch scheduled for Singapore (with rollout across the rest of Asia over the next 3 years) the site had to be easy to navigate and culturally sensitive to different browsing styles and colour schemes.
After substantial research and competitor analysis, a blue colour scheme was settled on as most appropriate across the greatest array of Asian cultures, while a new user interface was designed to display large amounts of information in an easily digestible format.