Hi I’m Alison.

I’m a Product Designer that creates solutions for user problems by marrying form with function. I balance the user’s goals with your business goals to drive conversion and engagement whilst bringing the user a frictionless experience. I have more than 5 years of experience working both agency side and in-house in Australia, London and Dubai.

My process:
– Understand the customers journey through qualitative and quantitative user research
– Identify commercially viable opportunities
– Wireframe and consult with key stakeholders
– Create visual designs with clear information heirachy and an awareness of accessibility
– Assess the implications of my designs on the company’s processes and technical capabilities
– Prototype and test
– Iterate/launch

When I’m not glued to a screen improving your customer’s experience I can usually be found cooking up a storm, renovating my house, ice skating or scuba diving somewhere in the world.


Software & Tools:

Sketch, Invision, Zeplin, Sketch Measure

Adobe Photoshop, Adobe Illustrator, Adobe InDesign

HTML5, CSS3, jQuery, some PHP, WordPress, Bootstrap

Git, Sourcetree and Bitbucket



Immersive User Experience Design Course – General Assembly – Feb 2017

Bachelor Degree of Interactive Visual Design (Hons) – Queensland University of Technology – 2007 to 2012

Bachelor Degree of Business Marketing and Advertising (Hons) – Queensland University of Technology – 2007 to 2012